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The Problem

In today’s world advertisers who want to engage in real-time bidding (RTB) will be confronted with two undesirable options:

Black-Box

Approach

Hiring an agency trading desk (ATD) or a demand side platform (DSP) to manage their RTB marketing campaigns, and performing the media buying for them.

This can be both costly with large parts of the budget spent on fees and non-trans­parent with data not being passed to the advertiser.

In-House

Approach

Hiring a team of skilled scientists and data engineers to perform the imperative task of developing their own algorithms and software to achieve the desired marketing performance.

This is time-consuming and produces large overhead cost for the advertiser.

Our Solution

We create an environment where our algorithms drive the performance of your real-time bidding campaigns and where full data access provides maximal transparency.

Our solution is built on three core principles:

Scientific approach

State of the art mathematical and statistical methods implemented in robust algorithms. Automated valuation of individual impressions and optimal bidding on ad-exchanges.

Full transparency

Advertiser is in control of budget and campaign management. Advertiser receives all auction data, thus has insight into all relevant information.

Low cost

Competitive and simple fee structure. We do not maintain large proprietary infrastructure – hence we do not need to charge for it.

Scientific approach

State of the art mathematical and statistical methods implemented in robust algorithms. Automated valuation of individual impressions and optimal bidding on ad-exchanges.

Full transparency

Advertiser is in control of budget and campaign management. Advertiser receives all auction data, thus has insight into all relevant information.

Low cost

Competitive and simple fee structure. We do not maintain large proprietary infrastructure – hence we do not need to charge for it.

Scientific approach

State of the art mathematical and statistical methods implemented into robust algorithms. Automated valuation of individual impressions and optimal bidding on ad-exchanges.

Full transparency

Advertiser is in control of budget and campaign management. Advertiser receives all auction data, thus has insight into all relevant information.

Low cost

Competitive and simple fee structure. We do not maintain large proprietary infrastructure – hence we do not need to charge for it.

Das Projekt „Markovian“ wird im Rahmen des EXIST-Programms durch das Bundesministerium für Wirtschaft und Energie und den Europäischen Sozialfonds gefördert.