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Our Product

Our mathematical models help you get the most out of your media budget. Our custom data pipeline always keeps you fully informed about your campaign performance.

Product description

Our focus lies on building great models to drive your campaign performance while at the same time giving you full insight into the operations. Our product consists of our superior valuation and bidding logic combined with our custom data pipeline that provides you with all the generated auction data. This way we can ensure excellence in our optimisation while keeping full transparency for you.

We use state of the art mathematical and statistical models to make user-impression valuations as precise and granular as possible. We base our valuation on all available sources of data and are able to cope with situations of data sparsity in high-dimensional data spaces. Our bidding logic automatically adapts to the fast-changing, highly competitive auction environment.

To ensure that the process always stays transparent for you, we have built a custom data pipeline (see figure below) that ingests all generated auction data into your infrastructure (Google BigQuery, AWS, AWS Redshift, PostgreSQL etc.). This makes our product fully accountable, and allows you to run all desired custom reports and analyses.

Technical setup

Our setup leverages the infrastructure provided by AppNexus. Campaigns are managed from the AppNexus Console. Based on broad targeting specifications provided by the client we run our algorithms to ensure the optimal evaluation and bidding. We retrieve the resulting auction data from the from the AppNexus API and feed it back to the client infrastructure to ensure maximal transparency.

Das Projekt „Markovian“ wird im Rahmen des EXIST-Programms durch das Bundesministerium für Wirtschaft und Energie und den Europäischen Sozialfonds gefördert.