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Getting Started

Our on-boarding is as easy as it gets. Just follow the four steps below and we’re good to run your RTB campaigns algorithmically.

Easy implementation

Define your strategy

Based on your campaign goals we create custom performance metrics and define a plan to achieve the desired outcome. We can optimise for CPC, CPI, CPO, ROI, CLV, session uplift, etc.

Technical setup

Follow our short manual that walks you through the implementation of our custom Markovian pixels and tells you how to set up a dedicated cloud project into which we feed all auction data.

Outline the campaigns

Decide on a test budget and set campaign cornerstones – such as black/whitelists, prospecting/retargeting or geo-targeting.

Relax

Sit back and watch the algorithms work their magic.

Das Projekt „Markovian“ wird im Rahmen des EXIST-Programms durch das Bundesministerium für Wirtschaft und Energie und den Europäischen Sozialfonds gefördert.