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Algorithmic Advertising

We are an advertising technology company dedicated to producing superior return on ad-spend for our clients by adhering to mathematical and statistical methods.

Our Mission

Our mission is to make advertising efficient and transparent for our clients.

Find out more

What we do

We evaluate.

Using all available data our algorithm determines the value of individual users for your business.

We bid.

Based on your predefined key performance indicators (KPIs) and the competitive auction environment our algorithms establish optimal bids for every user-impression pair.

We learn.

Using auction and user action data our algorithm updates and refines our valuation of individual users.

We optimize.

Based on our automated data pipeline our algorithm continually learns and improves.

Customise your
display campaigns

Campaigns

  • retargeting
  • prospecting
  • branding

Channels

  • web
  • mobile web
  • mobile in app

Media

  • banners
  • dynamic creatives
  • ad bundles
  • video

Inventory

  • open auctions
  • private auctions
  • private deals

Third party

  • ad servers
  • data providers

Other

  • user specific frequency and recency capping etc.

Customise your
display campaigns

Campaigns

  • retargeting
  • prospecting
  • branding

Channels

  • web
  • mobile web
  • mobile in app

Media

  • banners
  • dynamic creatives
  • ad bundles
  • video

Inventory

  • open auctions
  • private auctions
  • private deals

Third party

  • ad servers
  • data providers

Other

  • user specific frequency
    and recency capping etc.

Das Projekt „Markovian“ wird im Rahmen des EXIST-Programms durch das Bundesministerium für Wirtschaft und Energie und den Europäischen Sozialfonds gefördert.